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Budweiser skep die langste 'Whassup' -ketting ter wêreld op Instagram

Budweiser skep die langste 'Whassup' -ketting ter wêreld op Instagram


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Die bekende advertensie word 20

iStock.com/urbanbuzz

WHASSSUPPPP?

Die ikoniese advertensie van Budweiser is amper oud genoeg om te drink. Die advertensie, wat tydens Monday Night Football in 1999 verskyn het, beweeg van die klein skerm na die nog kleiner skerm - en die huistelefoon na die selfoon - terwyl die handelsmerk die langste 'Whassup?' In die wêreld wil skep ketting op Instagram.

Die 150 beste kroeë in Amerika vir 2019

As u deel wil wees van hierdie rekordbrekende situasie, neem 'n video op waarin u sê "WHASSSUPPPP" en voeg dit by u Instagram-verhaal tussen Des. Tag @BudweiserUSA. Budweiser deel u bydrae tot sy verhaal op 20 Desember.

Na berig word, gaan 'n handjievol atlete van die NBA en MLB ook deelneem, waaronder Luis Severino (New York Yankees), JaVale McGee (Los Angeles Lakers), Blake Snell (Tampa Bay Rays), Yoan Moncada (Chicago White Sox), Eddie Rosario (Minnesota Twins), Nomar Mazara (Texas Rangers), Justin Upton (Los Angeles Angels) en Francisco Lindor (Cleveland Indians).

Die oorspronklike "Whassup?" commercial het 'n plek in die Advertising Hall of Fame en is die afgelope 20 jaar baie keer geparodieer (soos in hierdie snit van "Scary Movie"). Twee dekades gelede was dit die praatjie van die stad (en is nog steeds). Sê "Whassup?" Om te sien wat die afgelope tien jaar onvergeetlik was in die voedsel- en drankbedryf. na die grootste voedselneigings van die 2010's.


Ervaringsbemarkingsaktiverings: die beste en die slegste van 2019 (Elevate Connect)

Dit is nie 'n maklike taak om 'n handelsmerkaktivering te ontwerp wat verbruikers 'n onvergeetlike ervaring gee nie en die belangrikste punt is. Onlangs het AdAge 'n lys saamgestel van die beste, sowel as die ergste, ervaringsaktiwiteite van die afgelope jaar. 'N Paar ontwerpe wat opvallend was, is die virale Taco Bell Hotel, waarin die handelsmerk 'n hele Palm Springs-hotel na sy beeld verbeeld het, van die swembad tot die badjasse. Gaste het baie aktiwiteite gehad om van te kies, insluitend Taco-geïnspireerde manikure en warm sousjoga. Die aktivering het gehelp om ervaringsvriendelikheid op die kaart te plaas, merkaktivering na 'n nuwe vlak te bring en ander te laat inhaal.

Lees meer oor ander 2019 -aktiverings wat opslae gemaak het, waaronder die Cheetos House of Flamin 'Haute en Amazon's Maisel Day. En leer hoe selfs die grootste handelsmerke, soos Mercedes Benz en Instagram, die ervaringsmerk kan misloop.

2020 sal die jaar wees wat Streetwear vroue omhels

Histories het die straatklerewêreld 'n skewe man. Maar volgens Glossy is 2020 die jaar wat vroue sal oorheers. Namate straatklere toenemend hoofstroom word, word verwag dat meer vroulike beroemdhede en beïnvloedersamewerking op die horison sal wees.

As dit kom by geslagsdiversiteit, was die jarelange idee om 'n mansontwerp te neem en 'dit te verklein en dit te pienk' om aan vroue te verkoop. Nou belê ondernemings sowel denke as kreatiwiteit in straatstyl wat op vroue gefokus is. Kyk hoe Nike die botoon voer met betrekking tot straatklere vir vroue en die nuutste geslagneutrale kledingneigings.

Fast Fashion het in die 2010's geheers. Maar sal dit in die 2020's duur?

Die 2010's het verbygegaan en die modewêreldwêreld pas by sy spoed. Die tradisionele kettingvoorraadketting is op sy kop gedraai en spoel in die nasleep van die Forever 21-Zara-H & ampM-Asos-masjien. Hierdie kleinhandelaars het nie net die verwagtinge van verbruikers in verband met vinnige en gratis aflewering gevorm nie, maar ook die nuutste monster van die bedryf. In hierdie nuwe kleinhandelwêreld, met 'n enkele klik, kan verbruikers die volgende dag 'n poliëster -replika van 'n bekende uitrusting ontvang.

Maar die voordele van toeganklikheid, bekostigbaarheid en maklike aankope het baie negatiewe gevolge tot gevolg gehad. As gevolg van die moderne wêreld se kwantiteit-oor-kwaliteit standaard, is die mode- en kledingbedryf op die hoogte van hul negatiewe omgewingsimpak en onvolhoubare sakepraktyke. Lees meer om te sien wat modeverbruikerswese sal hê - en wat anders behoort te doen in die nuwe dekade.

Budweiser Resurrects Classic ‘Whassup ’ Advertensie op Instagram -verhale


Ter ere van sy 20ste bestaansjaar het Budweiser een van sy mees ikoniese advertensieveldtogte tot nog toe laat herleef. Baie onthou die 'Whassup?' kommersieel wat in die negentigerjare 'n kulturele verskynsel geword het, maar Budweiser is gretig om jonger geslagte vertroud te maak met die beroemde slagspreuk.

Die veldtog het 'n eenvoudige doel om Instagram -verhale te gebruik om gebruikers te laat 'die wêreld se langste ketting mense maak wat' Whassup 'sê.' gewilde atlete. Sien die volledige Marketing Dive -verhaal hier.

Word betaal om die Wienermobile in die VSA te ry

Oscar Mayer, wat nie wegskram van 'n goeie outydse bemarkingstunt nie, is op soek na die volgende handelsmerkambassadeur om sy ikoniese Wienermobile vir 'n jaar lank in die Verenigde State te ry. Dit is 'n ernstige saak om die perfekte aansoeker te vind, en die handelsmerk spandeer aansienlike energie om die 'beste hond' vir die werk te vind. Die onderneming is op soek na 'n handelsmerkambassadeur wat nie net uitgaande en entoesiasties is nie, maar ook 'n universiteitstudent.

Die posbeskrywing vereis meer as om 'n pedaal teen die metaal te sit. Die gelukkige verhuurder sal sy of haar weg in die VSA maak en het die taak om mediaverskynings te maak, monsterneming van winkels te maak en by verskillende geleenthede op te daag, terwyl hulle hul reis op sosiale media dokumenteer. Klink dit na u droomwerk? Kom meer te wete hier.

Hoe die allereerste BravoCon 10 000 popkultuur-aanhangers betrek het


Selfs as u nie 'n fan van die Bravo -televisiekanaal is nie, is daar min twyfel dat u ten minste van die programme gehoor het. Die netwerk spog met baie van die gewildste suksesse van die popkultuur, waaronder die Real Housewives, Top Chef, Project Runway en die gepaardgaande spin -offs (daar is meer as wat u u kan voorstel).

Die kanaal het 'n toegewyde en entoesiastiese fanbase, en daarom was dit nie 'n verrassing vir die insiders dat die eerste BravoCon ooit binne enkele minute uitverkoop is nie. Die byeenkoms bevat optredes deur meer as 100 "BravoLebs" wat op panele gevind is, wat opdaag tydens VIP-ontmoetings en groete, en wat op foto's geïnspireer is.

Ander hoogtepunte van die byeenkoms sluit in voedsel wat deur Top Chef geïnspireer is, asook cocktails van die stewige Vanderpump Rules-rolverdeling. Aanhangers het niks anders as positiewe dinge oor die geleentheid te sê nie en tel reeds die dae af tot die herlaai.

Hoe om koel te bly, ongeag wat

Of u nou 'n onderneming of 'n huishouding bestuur, dit is makliker om toe te gee aan die spannings van die lewe as wat ons almal sou wou erken. Namate struikelblokke aanhou ophoop en ons geleidelik die moed verloor, besef ons dikwels agterna dat dit 'n gunstiger alternatief sou wees om dit bymekaar te hou. Maar daar is hoop.

Die skrywer van 'n artikel beskryf hoe sy jare lange hondeslee (jy lees reg) hom die wysheid gegee het om op baie lewensgebiede koel en versamel te bly. Hy verduidelik dat dinge deur die jare van slee -ongelukke en hindernisse nie makliker geword het nie, maar net wyser geword het. Hy het opgehou om probleme as 'n krisis te beskou en het dit as deel van die reis aanvaar. En hoewel die meeste van ons nooit in 'n sneeustorm wat deur 14 huskies gesleep word, sal vaar nie, kan ons almal daarby baat vind om te leer hoe ons koel kan bly, ongeag wat.

Hoe u ervaringsbemarkingsveldtogte met inhoud kan bevorder

Ervaringsbemarking kan ongetwyfeld die groei van die onderneming op meer as een manier verhoog. Om die belegging 'n hupstoot te gee, benodig handelsmerke egter 'n sterk strategie vir inhoudbemarking. Die inhoud moet voor, tydens en na die geleentheid beplan word.

Business.com gee 'n lys van hoe inhoud bewustheid kan bevorder en gaste kan koester tydens 'n goed vervaardigde ervaring. Van die aanmoediging van gebruikers -gegenereerde inhoud tot die deelneming van 'n ervaringsgebeurtenis, die aansporing van inhoud kan effektief wees as dit op die regte manier gedoen word. Sien die res van die wenke hier.

Wil u meer leer oor ons geleentheidspersoneel en -dienste? Of wil u net in die winkel praat? Kontak Ons!


Ervaringsbemarkingsaktiverings: die beste en die slegste van 2019 (Elevate Connect)

Dit is nie 'n maklike taak om 'n handelsmerkaktivering te ontwerp wat verbruikers 'n onvergeetlike ervaring gee nie en die belangrikste punt is. Onlangs het AdAge 'n lys saamgestel van die beste, sowel as die ergste, ervaringsaktiwiteite van die afgelope jaar. 'N Paar ontwerpe wat opvallend was, is die virale Taco Bell Hotel, waarin die handelsmerk 'n hele Palm Springs-hotel na sy beeld verbeeld het, van die swembad tot die badjasse. Gaste het baie aktiwiteite gehad om van te kies, insluitend Taco-geïnspireerde manikure en warm sousjoga. Die aktivering het gehelp om ervaringsvriendelikheid op die kaart te plaas, merkaktivering na 'n nuwe vlak te bring en ander te laat inhaal.

Lees meer oor ander aktiverings van 2019 wat opslae gemaak het, waaronder die Cheetos House of Flamin 'Haute en Amazon's Maisel Day. En leer hoe selfs die grootste handelsmerke, soos Mercedes Benz en Instagram, die ervaringsmerk kan misloop.

2020 sal die jaar wees wat Streetwear vroue omhels

Histories het die straatklerewêreld 'n skewe man. Maar volgens Glossy is 2020 die jaar wat vroue sal oorheers. Namate straatklere toenemend hoofstroom word, word verwag dat meer vroulike beroemdhede en beïnvloedersamewerking op die horison sal wees.

As dit kom by geslagsdiversiteit, was die jarelange idee om 'n mansontwerp te neem en 'dit te verklein en dit te pienk' om aan vroue te verkoop. Nou belê ondernemings sowel denke as kreatiwiteit in straatstyl wat op vroue gefokus is. Kyk hoe Nike die botoon voer met betrekking tot straatklere vir vroue en die nuutste geslagsneutrale neigings.

Fast Fashion het in die 2010's geheers. Maar sal dit in die 2020's duur?

Die 2010's het verbygegaan en die modewêreldwêreld pas by sy spoed. Die tradisionele kettingvoorraadketting is op sy kop gedraai en spoel in die nasleep van die Forever 21-Zara-H & ampM-Asos-masjien. Hierdie kleinhandelaars het nie net die verwagtinge van verbruikers in verband met vinnige en gratis aflewering gevorm nie, maar ook die nuutste monster van die bedryf. In hierdie nuwe kleinhandelwêreld, met 'n enkele klik, kan verbruikers die volgende dag 'n poliëster -replika van 'n bekende uitrusting ontvang.

Maar die voordele van toeganklikheid, bekostigbaarheid en maklike aankope het baie negatiewe gevolge tot gevolg gehad. As gevolg van die moderne wêreld se kwantiteit-oor-kwaliteit standaard, is die mode- en kledingbedryf op die hoogte van hul negatiewe omgewingsimpak en onvolhoubare sakepraktyke. Lees meer om te sien wat modeverbruikerswese sal hê - en wat anders behoort te doen in die nuwe dekade.

Budweiser Resurrects Classic ‘Whassup ’ Advertensie op Instagram -verhale


Ter ere van sy 20ste bestaansjaar het Budweiser een van sy mees ikoniese advertensieveldtogte tot nog toe laat herleef. Baie onthou die 'Whassup?' kommersieel wat in die negentigerjare 'n kulturele verskynsel geword het, maar Budweiser is gretig om jonger geslagte vertroud te maak met die beroemde slagspreuk.

Die veldtog het 'n eenvoudige doel om Instagram -verhale te gebruik om gebruikers te laat 'die wêreld se langste ketting mense maak wat' Whassup 'sê.' gewilde atlete. Sien die volledige Marketing Dive -verhaal hier.

Word betaal om die Wienermobile in die VSA te ry

Oscar Mayer, wat nie wegskram van 'n goeie outydse bemarkingstunt nie, is op soek na die volgende handelsmerkambassadeur om sy ikoniese Wienermobile vir 'n jaar lank in die Verenigde State te ry. Dit is 'n ernstige saak om die perfekte aansoeker te vind, en die handelsmerk spandeer aansienlike energie om die 'beste hond' vir die werk te vind. Die onderneming is op soek na 'n handelsmerkambassadeur wat nie net uitgaande en entoesiasties is nie, maar ook 'n universiteitstudent.

Die posbeskrywing vereis meer as om 'n pedaal op die metaal te sit. Die gelukkige verhuurder sal sy of haar weg in die VSA maak en het die taak om mediaverskynings te maak, monsterneming van winkels te maak en by verskillende geleenthede op te daag, terwyl hulle hul reis op sosiale media dokumenteer. Klink dit na u droomwerk? Kom meer te wete hier.

Hoe die allereerste BravoCon 10 000 popkultuur-aanhangers betrek het


Selfs as u nie 'n fan van die Bravo -televisiekanaal is nie, is daar min twyfel dat u ten minste van die programme gehoor het. Die netwerk spog met baie van die gewildste suksesse van die popkultuur, waaronder die Real Housewives, Top Chef, Project Runway en die gepaardgaande spinoffs (daar is meer as wat u u kan voorstel).

Die kanaal het 'n toegewyde en entoesiastiese fanbase, en daarom was dit nie 'n verrassing vir die insiders dat die eerste BravoCon ooit binne enkele minute uitverkoop is nie. Die byeenkoms bevat optredes deur meer as 100 "BravoLebs" wat op panele gevind is, wat opdaag tydens VIP-ontmoetings en groete, en wat op foto's geïnspireer is.

Ander hoogtepunte van die byeenkoms was kos wat deur die top-sjef geïnspireer is, asook cocktails van die stewige Vanderpump Rules-rolverdeling. Aanhangers het niks anders as positiewe dinge oor die geleentheid te sê nie en tel reeds die dae af tot die herlaai.

Hoe om koel te bly, ongeag wat

Of u nou 'n onderneming of 'n huishouding bestuur, dit is makliker om toe te gee aan die spannings van die lewe as wat ons almal sou wou erken. Namate struikelblokke aanhou ophoop en ons geleidelik die moed verloor, besef ons dikwels agterna dat dit 'n gunstiger alternatief sou wees om dit bymekaar te hou. Maar daar is hoop.

Die skrywer van 'n artikel beskryf hoe sy jare lange hondeslee (jy lees reg) hom die wysheid gegee het om op baie lewensgebiede koel en versamel te bly. Hy verduidelik dat dinge deur die jare van slee -ongelukke en hindernisse nie makliker geword het nie, maar net wyser geword het. Hy het opgehou om probleme as 'n krisis te beskou en het dit as deel van die reis aanvaar. En hoewel die meeste van ons nooit in 'n sneeustorm wat deur 14 huskies gesleep word, sal vaar nie, kan ons almal daarby baat vind om te leer hoe om koel te bly.

Hoe u ervaringsbemarkingsveldtogte met inhoud kan bevorder

Ervaringsbemarking kan ongetwyfeld die groei van die onderneming op meer as een manier verhoog. Om die belegging 'n hupstoot te gee, benodig handelsmerke egter 'n sterk strategie vir inhoudbemarking. Die inhoud moet voor, tydens en na die geleentheid beplan word.

Business.com gee 'n lys van hoe inhoud bewustheid kan bevorder en gaste kan koester tydens 'n goed vervaardigde ervaring. Van die aanmoediging van gebruikers -gegenereerde inhoud tot die deelneming van 'n ervaringsgebeurtenis, die aansporing van inhoud kan effektief wees as dit op die regte manier gedoen word. Sien die res van die wenke hier.

Wil u meer leer oor ons geleentheidspersoneel en -dienste? Of wil u net in die winkel praat? Kontak Ons!


Ervaringsbemarkingsaktiverings: die beste en die slegste van 2019 (Elevate Connect)

Dit is nie 'n maklike taak om 'n handelsmerkaktivering te ontwerp wat verbruikers 'n onvergeetlike ervaring gee nie en die belangrikste punt is. Onlangs het AdAge 'n lys saamgestel van die beste, sowel as die ergste, ervaringsaktiwiteite van die afgelope jaar. 'N Paar ontwerpe wat opvallend was, is die virale Taco Bell Hotel, waarin die handelsmerk 'n hele Palm Springs-hotel na sy beeld verbeeld het, van die swembad tot die badjasse. Gaste het baie aktiwiteite gehad om van te kies, insluitend Taco-geïnspireerde manikure en warm sousjoga. Die aktivering het gehelp om ervaringsvriendelikheid op die kaart te plaas, merkaktivering na 'n nuwe vlak te bring en ander te laat inhaal.

Lees meer oor ander 2019 -aktiverings wat opslae gemaak het, waaronder die Cheetos House of Flamin 'Haute en Amazon's Maisel Day. En leer hoe selfs die grootste handelsmerke, soos Mercedes Benz en Instagram, die ervaringsmerk kan misloop.

2020 sal die jaar wees wat Streetwear vroue omhels

Histories het die straatklerewêreld 'n skewe man. Maar volgens Glossy is 2020 die jaar wat vroue sal oorheers. Namate straatklere toenemend hoofstroom word, word verwag dat meer vroulike beroemdhede en beïnvloedersamewerking op die horison sal wees.

As dit kom by geslagsdiversiteit, was die jarelange idee om 'n mansontwerp te neem en 'dit te verklein en dit te pienk' om aan vroue te verkoop. Nou belê ondernemings sowel denke as kreatiwiteit in straatstyl wat op vroue gefokus is. Kyk hoe Nike die botoon voer met betrekking tot straatklere vir vroue en die nuutste geslagsneutrale neigings.

Fast Fashion het in die 2010's geheers. Maar sal dit in die 2020's duur?

Die 2010's het verbygegaan en die modewêreldwêreld pas by sy spoed. Die tradisionele verskaffingsketting vir kleinhandelkleding is op sy kop gedraai en het gespoel in die nasleep van die Forever 21-Zara-H & ampM-Asos-masjien. Hierdie kleinhandelaars het nie net die verwagtinge van verbruikers in verband met vinnige en gratis aflewering gevorm nie, maar ook die nuutste monster van die bedryf. In hierdie nuwe kleinhandelwêreld, met 'n enkele klik, kan verbruikers die volgende dag 'n poliëster -replika van 'n bekende uitrusting ontvang.

Maar die voordele van toeganklikheid, bekostigbaarheid en maklike aankope het baie negatiewe gevolge tot gevolg gehad. As gevolg van die moderne wêreld se kwantiteit-oor-kwaliteit standaard, is die mode- en kledingbedryf op die hoogte van hul negatiewe omgewingsimpak en onvolhoubare sakepraktyke. Lees meer om te sien wat modeverbruikerswese sal hê - en moet – anders doen in die nuwe dekade.

Budweiser Resurrects Classic ‘Whassup ’ Advertensie op Instagram -verhale


Ter ere van sy 20ste bestaansjaar het Budweiser een van sy mees ikoniese advertensieveldtogte tot nog toe laat herleef. Baie onthou die 'Whassup?' kommersieel wat in die negentigerjare 'n kulturele verskynsel geword het, maar Budweiser is gretig om jonger geslagte vertroud te maak met die beroemde slagspreuk.

Die veldtog het 'n eenvoudige doel om Instagram -verhale te gebruik om gebruikers te laat 'die wêreld se langste ketting mense maak wat' Whassup 'sê.' gewilde atlete. Sien die volledige Marketing Dive -verhaal hier.

Word betaal om die Wienermobile in die VSA te ry

Oscar Mayer, wat nie wegskram van 'n goeie outydse bemarkingstunt nie, is op soek na die volgende handelsmerkambassadeur om sy ikoniese Wienermobile vir 'n jaar lank in die Verenigde State te ry. Dit is 'n ernstige saak om die perfekte aansoeker te vind, en die handelsmerk spandeer aansienlike energie om die 'beste hond' vir die werk te vind. Die onderneming is op soek na 'n handelsmerkambassadeur wat nie net uitgaande en entoesiasties is nie, maar ook 'n universiteitstudent.

Die posbeskrywing vereis meer as om 'n pedaal op die metaal te sit. Die gelukkige verhuurder sal sy of haar weg in die VSA maak en het die taak om mediaverskynings te maak, monsterneming van winkels te maak en by verskillende geleenthede op te daag, terwyl hulle hul reis op sosiale media dokumenteer. Klink dit na u droomwerk? Kom meer te wete hier.

Hoe die allereerste BravoCon 10 000 popkultuur-aanhangers betrek het


Selfs as u nie 'n fan van die Bravo -televisiekanaal is nie, is daar min twyfel dat u ten minste van die programme gehoor het. Die netwerk spog met baie van die gewildste suksesse van die popkultuur, waaronder die Real Housewives, Top Chef, Project Runway en die gepaardgaande spinoffs (daar is meer as wat u u kan voorstel).

Die kanaal het 'n toegewyde en entoesiastiese fanbase, en daarom was dit nie 'n verrassing vir die insiders dat die eerste BravoCon ooit binne enkele minute uitverkoop is nie. Die byeenkoms bevat optredes deur meer as 100 "BravoLebs" wat op panele gevind is, wat opdaag tydens VIP-ontmoetings en groete, en wat op foto's geïnspireer is.

Ander hoogtepunte van die byeenkoms was kos wat deur die top-sjef geïnspireer is, asook cocktails van die stewige Vanderpump Rules-rolverdeling. Aanhangers het niks anders as positiewe dinge oor die geleentheid te sê nie en tel reeds die dae af tot die herlaai.

Hoe om koel te bly, ongeag wat

Of u nou 'n onderneming of 'n huishouding bestuur, dit is makliker om toe te gee aan die spannings van die lewe as wat ons almal sou wou erken. Namate struikelblokke aanhou ophoop en ons geleidelik die moed verloor, besef ons dikwels agterna dat dit 'n gunstiger alternatief sou wees om dit bymekaar te hou. Maar daar is hoop.

Die skrywer van 'n artikel beskryf hoe sy jare lange hondeslee (jy lees reg) hom die wysheid gegee het om op baie lewensgebiede koel en versamel te bly. Hy verduidelik dat dinge deur die jare van slee -ongelukke en hindernisse nie makliker geword het nie, maar net wyser geword het. Hy het opgehou om probleme as 'n krisis te beskou en het dit as deel van die reis aanvaar. En hoewel die meeste van ons nooit in 'n sneeustorm wat deur 14 huskies gesleep word, sal vaar nie, kan ons almal daarby baat vind om te leer hoe om koel te bly.

Hoe u ervaringsbemarkingsveldtogte met inhoud kan bevorder

Ervaringsbemarking kan ongetwyfeld die groei van die onderneming op meer as een manier verhoog. Om die belegging 'n hupstoot te gee, benodig handelsmerke egter 'n sterk strategie vir inhoudbemarking. Die inhoud moet voor, tydens en na die geleentheid beplan word.

Business.com gee 'n lys van hoe inhoud bewustheid kan bevorder en gaste kan koester tydens 'n goed vervaardigde ervaring. Van die aanmoediging van gebruikers -gegenereerde inhoud tot die deelneming van 'n ervaringsgebeurtenis, die aansporing van inhoud kan effektief wees as dit op die regte manier gedoen word. Sien die res van die wenke hier.

Wil u meer leer oor ons geleentheidspersoneel en -dienste? Of wil u net in die winkel praat? Kontak Ons!


Ervaringsbemarkingsaktiverings: die beste en die slegste van 2019 (Elevate Connect)

Dit is nie 'n maklike taak om 'n handelsmerkaktivering te ontwerp wat verbruikers 'n onvergeetlike ervaring gee nie en die belangrikste punt is. Onlangs het AdAge 'n lys saamgestel van die beste, sowel as die ergste, ervaringsaktiwiteite van die afgelope jaar. 'N Paar ontwerpe wat opvallend was, is die virale Taco Bell Hotel, waarin die handelsmerk 'n hele Palm Springs-hotel na sy beeld verbeeld het, van die swembad tot die badjasse. Gaste het baie aktiwiteite gehad om van te kies, insluitend Taco-geïnspireerde manikure en warm sousjoga. Die aktivering het gehelp om ervaringsvriendelikheid op die kaart te plaas, merkaktivering na 'n nuwe vlak te bring en ander te laat inhaal.

Lees meer oor ander 2019 -aktiverings wat opslae gemaak het, waaronder die Cheetos House of Flamin 'Haute en Amazon's Maisel Day. En leer hoe selfs die grootste handelsmerke, soos Mercedes Benz en Instagram, die ervaringsmerk kan misloop.

2020 sal die jaar wees wat Streetwear vroue omhels

Histories het die straatklerewêreld 'n skewe man. Maar volgens Glossy is 2020 die jaar wat vroue sal oorheers. Namate straatklere toenemend hoofstroom word, word verwag dat meer vroulike beroemdhede en beïnvloedersamewerking op die horison sal wees.

As dit kom by geslagsdiversiteit, was die jarelange idee om 'n mansontwerp te neem en 'dit te verklein en dit te pienk' om aan vroue te verkoop. Nou belê ondernemings sowel denke as kreatiwiteit in straatstyl wat op vroue gefokus is. Kyk hoe Nike die botoon voer met betrekking tot straatklere vir vroue en die nuutste geslagneutrale kledingneigings.

Fast Fashion het in die 2010's geheers. Maar sal dit in die 2020's duur?

Die 2010's het verbygegaan en die modewêreldwêreld pas by sy spoed. Die tradisionele kettingvoorraadketting is op sy kop gedraai en spoel in die nasleep van die Forever 21-Zara-H & ampM-Asos-masjien. Hierdie kleinhandelaars het nie net die verwagtinge van verbruikers oor vinnige en gratis aflewering gevorm nie, maar het ook die nuutste monster van die bedryf gebore. In hierdie nuwe kleinhandelwêreld, met 'n enkele klik, kan verbruikers die volgende dag 'n poliëster -replika van 'n bekende uitrusting ontvang.

Maar die voordele van toeganklikheid, bekostigbaarheid en maklike aankope het baie negatiewe gevolge tot gevolg gehad. As gevolg van die moderne wêreld se kwantiteit-oor-kwaliteit standaard, is die mode- en kledingbedryf op die hoogte van hul negatiewe omgewingsimpak en onvolhoubare sakepraktyke. Lees meer om te sien wat modeverbruikerswese sal hê - en wat anders behoort te doen in die nuwe dekade.

Budweiser Resurrects Classic ‘Whassup ’ Advertensie op Instagram -verhale


Ter ere van sy 20ste bestaansjaar het Budweiser een van sy mees ikoniese advertensieveldtogte tot nog toe laat herleef. Baie onthou die 'Whassup?' kommersieel wat in die negentigerjare 'n kulturele verskynsel geword het, maar Budweiser is gretig om jonger geslagte vertroud te maak met die beroemde slagspreuk.

Die veldtog het 'n eenvoudige doel om Instagram -verhale te gebruik om gebruikers te laat 'die wêreld se langste ketting mense maak wat' Whassup 'sê.' gewilde atlete. Sien die volledige Marketing Dive -verhaal hier.

Word betaal om die Wienermobile in die VSA te ry

Oscar Mayer, wat nie wegskram van 'n goeie outydse bemarkingstunt nie, is op soek na die volgende handelsmerkambassadeur om sy ikoniese Wienermobile vir 'n jaar lank in die Verenigde State te ry. Dit is 'n ernstige saak om die perfekte aansoeker te vind, en die handelsmerk spandeer aansienlike energie om die 'beste hond' vir die werk te vind. Die onderneming is op soek na 'n handelsmerkambassadeur wat nie net uitgaande en entoesiasties is nie, maar ook 'n universiteitstudent.

Die posbeskrywing vereis meer as om 'n pedaal op die metaal te sit. Die gelukkige verhuurder sal sy of haar weg in die VSA maak en het die taak om mediaverskynings te maak, monsterneming van winkels te maak en by verskillende geleenthede op te daag, terwyl hulle hul reis op sosiale media dokumenteer. Klink dit na u droomwerk? Kom meer te wete hier.

Hoe die allereerste BravoCon 10 000 popkultuur-aanhangers betrek het


Selfs as u nie 'n fan van die Bravo -televisiekanaal is nie, is daar min twyfel dat u ten minste van die programme gehoor het. Die netwerk spog met baie van die gewildste suksesse van die popkultuur, waaronder die Real Housewives, Top Chef, Project Runway en die gepaardgaande spinoffs (daar is meer as wat u u kan voorstel).

Die kanaal het 'n toegewyde en entoesiastiese fanbase, en daarom was dit nie 'n verrassing vir die insiders dat die eerste BravoCon ooit binne enkele minute uitverkoop is nie. Die byeenkoms bevat optredes deur meer as 100 "BravoLebs" wat op panele gevind is, wat opdaag tydens VIP-ontmoetings en groete, en wat op foto's geïnspireer is.

Ander hoogtepunte van die byeenkoms was kos wat deur die top-sjef geïnspireer is, asook cocktails van die stewige Vanderpump Rules-rolverdeling. Aanhangers het niks anders as positiewe dinge oor die geleentheid te sê nie en tel reeds die dae af tot die herlaai.

Hoe om koel te bly, ongeag wat

Of u nou 'n onderneming of 'n huishouding bestuur, dit is makliker om toe te gee aan die spannings van die lewe as wat ons almal sou wou erken. Namate struikelblokke aanhou ophoop en ons geleidelik die moed verloor, besef ons dikwels agterna dat dit 'n gunstiger alternatief sou wees om dit bymekaar te hou. Maar daar is hoop.

Die skrywer van 'n artikel beskryf hoe sy jare lange hondeslee (jy lees reg) hom die wysheid gegee het om op baie lewensgebiede koel en versamel te bly. Hy verduidelik dat dinge deur die jare van slee -ongelukke en hindernisse nie makliker geword het nie, maar net wyser geword het. Hy het opgehou om probleme as 'n krisis te beskou en het dit as deel van die reis aanvaar. En hoewel die meeste van ons nooit in 'n sneeustorm wat deur 14 huskies gesleep word, sal vaar nie, kan ons almal daarby baat vind om te leer hoe om koel te bly.

Hoe u ervaringsbemarkingsveldtogte met inhoud kan bevorder

Ervaringsbemarking kan ongetwyfeld die groei van die onderneming op meer as een manier verhoog. Om die belegging te verhoog, benodig handelsmerke egter 'n sterk strategie vir inhoudbemarking. Die inhoud moet voor, tydens en na die geleentheid beplan word.

Business.com gee 'n lys van hoe inhoud bewustheid kan bevorder en gaste kan koester tydens 'n goed vervaardigde ervaring. Van die aanmoediging van gebruikers gegenereerde inhoud tot die deelneming van 'n ervaringsgebeurtenis, die aansporing van inhoud kan effektief wees as dit op die regte manier gedoen word. Sien die res van die wenke hier.

Wil u meer leer oor ons geleentheidspersoneel en -dienste? Of wil u net in die winkel praat? Kontak Ons!


Ervaringsbemarkingsaktiverings: die beste en die slegste van 2019 (Elevate Connect)

Dit is nie 'n maklike taak om 'n handelsmerkaktivering te ontwerp wat verbruikers 'n onvergeetlike ervaring gee nie en die belangrikste punt is. Onlangs het AdAge 'n lys saamgestel van die beste, sowel as die ergste, ervaringsaktiwiteite van die afgelope jaar. 'N Paar ontwerpe wat opvallend was, is die virale Taco Bell Hotel, waarin die handelsmerk 'n hele Palm Springs-hotel na sy beeld verbeeld het, van die swembad tot die badjasse. Gaste het baie aktiwiteite gehad om van te kies, insluitend Taco-geïnspireerde manikure en warm sousjoga. Die aktivering het gehelp om ervaringsvriendelikheid op die kaart te plaas, merkaktivering na 'n nuwe vlak te bring en ander te laat inhaal.

Lees meer oor ander 2019 -aktiverings wat opslae gemaak het, waaronder die Cheetos House of Flamin 'Haute en Amazon's Maisel Day. En leer hoe selfs die grootste handelsmerke, soos Mercedes Benz en Instagram, die ervaringsmerk kan misloop.

2020 sal die jaar wees wat Streetwear vroue omhels

Histories het die straatklerewêreld 'n skewe man. Maar volgens Glossy is 2020 die jaar wat vroue sal oorheers. Namate straatklere toenemend hoofstroom word, word verwag dat meer vroulike beroemdhede en beïnvloedersamewerking op die horison sal wees.

As dit kom by geslagsdiversiteit, was die jarelange idee om 'n mansontwerp te neem en 'dit te verklein en dit te pienk' om aan vroue te verkoop. Nou investeer ondernemings sowel denke as kreatiwiteit in straatstyl wat op vroue gefokus is. Kyk hoe Nike die botoon voer met betrekking tot straatklere vir vroue en die nuutste geslagsneutrale neigings.

Fast Fashion het in die 2010's geheers. Maar sal dit in die 2020's duur?

Die 2010's het verbygegaan, en die modewêreldwêreld pas by sy spoed. Die tradisionele kettingvoorraadketting is op sy kop gedraai en spoel in die nasleep van die Forever 21-Zara-H & ampM-Asos-masjien. Hierdie kleinhandelaars het nie net die verwagtinge van verbruikers oor vinnige en gratis aflewering gevorm nie, maar het ook die nuutste monster van die bedryf gebore. In hierdie nuwe kleinhandelwêreld, met 'n enkele klik, kan verbruikers die volgende dag 'n poliëster -replika van 'n bekende uitrusting ontvang.

Maar die voordele van toeganklikheid, bekostigbaarheid en maklike aankope het baie negatiewe gevolge tot gevolg gehad. As gevolg van die moderne wêreld se kwantiteit-oor-kwaliteit standaard, is die mode- en kledingbedryf op die hoogte van hul negatiewe omgewingsimpak en onvolhoubare sakepraktyke. Read more to see what fashion consumerism will – and should – do differently in the new decade.

Budweiser Resurrects Classic ‘Whassup’ Ad on Instagram Stories


In honor of its 20th anniversary, Budweiser resurrected one of its most iconic ad campaigns to date. Many remember the “Whassup?” commercial that become a cultural phenomenon in the 1990s, but Budweiser is eager to get younger generations familiar with the famous catchphrase.

The campaign has a simple goal – to use Instagram stories to get users to “create the world’s longest chain of people saying ‘Whassup.’” The story will be a fun mix of user generated tagged videos and will feature celebrities and popular athletes. See the complete Marketing Dive story here.

Get Paid to Drive the Wienermobile Across the U.S.

Not one to shy away from a good old-fashioned marketing stunt, Oscar Mayer is on a search for the next brand ambassador to drive its iconic Wienermobile around the United States for a year. Finding the perfect applicant is serious business, and the brand is putting significant energy into finding the “top dog” for the job. The company is looking for a brand ambassador who is a not only outgoing and enthusiastic but also a college graduate.

The job description requires more than putting pedal to metal. The lucky hire will make his or her way across the U.S. and is tasked with making media appearances, leading store sampling, and popping up at various events, all while documenting their journey on social media. Sound like your dream job? Learn more here.

How the First-Ever BravoCon Engaged 10,000 Pop Culture Superfans


Even if you are not a fan of the Bravo television channel, there is little doubt that you have at least heard of its shows. The network boasts many of pop culture’s most treasured successes, including the Real Housewives, Top Chef, Project Runway, and the associated spinoffs (there are more of them than you can imagine).

The channel has a dedicated and enthusiastic fanbase, so it came as no surprise to insiders that the first ever BravoCon sold out in minutes. The convention featured appearances by more than 100 “BravoLebs” who were found on panels, showing up at VIP meet and greets, and hosting show-inspired photo ops.

Other convention highlights included Top Chef-inspired foods as well as cocktails from the saucy Vanderpump Rules cast. Fans had nothing but positive things to say about the event and are already counting down the days until the reboot.

How to Keep Your Cool, No Matter What

Whether you are managing a company or a household, giving in to the stresses of life is easier than we’d all like to admit. As obstacles continue to pile up and we gradually lose our cool, we often understand in retrospect that keeping it together would have been a more favorable alternative. But there is hope.

The author of an article describes how his years of dogsledding (you read that right) have given him the wisdom to stay cool and collected in many areas of life. He explains that, throughout years of sled mishaps and obstacles, things haven’t gotten easier, he’s just gotten wiser. He stopped seeing problems as crisis and accepted them as a part of the journey. And although most of us will never find ourselves navigating a blizzard towed by 14 huskies, we can all benefit from learning how to keep our cool – no matter what.

How to Boost Experiential Marketing Campaigns with Content

Experiential marketing can no doubt boost company growth in more ways than one. However, to boost the investment, brands need a strong content marketing strategy in place. Content should be planned before, during and after the event.

Business.com lists ways content can drive awareness and nurture guests throughout a well-crafted experience. From encouraging user generated content to making an experiential event shareable, incentivizing content share can be effective if done in the right way. See the rest of the tips here.

Want to learn more about our event staff and services? Or just want to talk shop? Contact us!


Experiential Marketing Activations: The Best and the Worst of 2019 (Elevate Connect)

Designing a brand activation that gives consumers an unforgettable experience and drives the bottom line is no easy task. Recently, AdAge pulled together a list of the best, as well as the worst, experiential activations of the past year. A few envy-worthy designs that stood out include the viral Taco Bell Hotel, wherein the brand reimagined an entire Palm Springs hotel in its image, from the pool floats to the bathrobes. Guests had plenty of activities to choose from, including Taco-inspired manicures and hot sauce yoga. The activation helped put experiential hospitality on the map, bringing brand activation to a new level and leaving others to play catch up.

Read more about other 2019 activations that made headlines, including the Cheetos House of Flamin’ Haute and Amazon’s Maisel Day. And learn how even the biggest brands, like Mercedes Benz and Instagram, can miss the experiential mark.

2020 Will Be the Year Streetwear Embraces Women

Historically, the streetwear world has skewed male. But, according to Glossy, 2020 is the year that women will dominate. As streetwear becomes increasingly mainstream, more female celebrity and influencer collaborations are predicted to be on the horizon.

When it comes to gender diversity, the longstanding idea was to take a men’s design and “shrink it and pink it” to sell to women. Now companies are investing both thought and creativity into female-focused street style. Check out how Nike is leading the way when it comes to women’s streetwear and the latest gender-neutral clothing trends.

Fast Fashion Reigned in the 2010s. But Will It Last Into the 2020s?

The 2010s blew by, and the world of fashion production matched its speed. The traditional retail apparel supply chain was flipped on its head, reeling in the wake of the Forever 21-Zara-H&M-Asos machine. Not only did these retailers shape consumer expectations related to fast and free shipping, they birthed the industry’s newest monster. In this new retail world, with a single click, consumers can receive a polyester replica of a celebrities’ outfit shipped the next day.

But, the benefits of accessibility, affordability and easy buying have resulted in a slew of negative consequences. Because of the modern world’s quantity-over-quality standard, the fashion and garment industry are on notice for their negative environmental impact and unsustainable business practices. Read more to see what fashion consumerism will – and should – do differently in the new decade.

Budweiser Resurrects Classic ‘Whassup’ Ad on Instagram Stories


In honor of its 20th anniversary, Budweiser resurrected one of its most iconic ad campaigns to date. Many remember the “Whassup?” commercial that become a cultural phenomenon in the 1990s, but Budweiser is eager to get younger generations familiar with the famous catchphrase.

The campaign has a simple goal – to use Instagram stories to get users to “create the world’s longest chain of people saying ‘Whassup.’” The story will be a fun mix of user generated tagged videos and will feature celebrities and popular athletes. See the complete Marketing Dive story here.

Get Paid to Drive the Wienermobile Across the U.S.

Not one to shy away from a good old-fashioned marketing stunt, Oscar Mayer is on a search for the next brand ambassador to drive its iconic Wienermobile around the United States for a year. Finding the perfect applicant is serious business, and the brand is putting significant energy into finding the “top dog” for the job. The company is looking for a brand ambassador who is a not only outgoing and enthusiastic but also a college graduate.

The job description requires more than putting pedal to metal. The lucky hire will make his or her way across the U.S. and is tasked with making media appearances, leading store sampling, and popping up at various events, all while documenting their journey on social media. Sound like your dream job? Learn more here.

How the First-Ever BravoCon Engaged 10,000 Pop Culture Superfans


Even if you are not a fan of the Bravo television channel, there is little doubt that you have at least heard of its shows. The network boasts many of pop culture’s most treasured successes, including the Real Housewives, Top Chef, Project Runway, and the associated spinoffs (there are more of them than you can imagine).

The channel has a dedicated and enthusiastic fanbase, so it came as no surprise to insiders that the first ever BravoCon sold out in minutes. The convention featured appearances by more than 100 “BravoLebs” who were found on panels, showing up at VIP meet and greets, and hosting show-inspired photo ops.

Other convention highlights included Top Chef-inspired foods as well as cocktails from the saucy Vanderpump Rules cast. Fans had nothing but positive things to say about the event and are already counting down the days until the reboot.

How to Keep Your Cool, No Matter What

Whether you are managing a company or a household, giving in to the stresses of life is easier than we’d all like to admit. As obstacles continue to pile up and we gradually lose our cool, we often understand in retrospect that keeping it together would have been a more favorable alternative. But there is hope.

The author of an article describes how his years of dogsledding (you read that right) have given him the wisdom to stay cool and collected in many areas of life. He explains that, throughout years of sled mishaps and obstacles, things haven’t gotten easier, he’s just gotten wiser. He stopped seeing problems as crisis and accepted them as a part of the journey. And although most of us will never find ourselves navigating a blizzard towed by 14 huskies, we can all benefit from learning how to keep our cool – no matter what.

How to Boost Experiential Marketing Campaigns with Content

Experiential marketing can no doubt boost company growth in more ways than one. However, to boost the investment, brands need a strong content marketing strategy in place. Content should be planned before, during and after the event.

Business.com lists ways content can drive awareness and nurture guests throughout a well-crafted experience. From encouraging user generated content to making an experiential event shareable, incentivizing content share can be effective if done in the right way. See the rest of the tips here.

Want to learn more about our event staff and services? Or just want to talk shop? Contact us!


Experiential Marketing Activations: The Best and the Worst of 2019 (Elevate Connect)

Designing a brand activation that gives consumers an unforgettable experience and drives the bottom line is no easy task. Recently, AdAge pulled together a list of the best, as well as the worst, experiential activations of the past year. A few envy-worthy designs that stood out include the viral Taco Bell Hotel, wherein the brand reimagined an entire Palm Springs hotel in its image, from the pool floats to the bathrobes. Guests had plenty of activities to choose from, including Taco-inspired manicures and hot sauce yoga. The activation helped put experiential hospitality on the map, bringing brand activation to a new level and leaving others to play catch up.

Read more about other 2019 activations that made headlines, including the Cheetos House of Flamin’ Haute and Amazon’s Maisel Day. And learn how even the biggest brands, like Mercedes Benz and Instagram, can miss the experiential mark.

2020 Will Be the Year Streetwear Embraces Women

Historically, the streetwear world has skewed male. But, according to Glossy, 2020 is the year that women will dominate. As streetwear becomes increasingly mainstream, more female celebrity and influencer collaborations are predicted to be on the horizon.

When it comes to gender diversity, the longstanding idea was to take a men’s design and “shrink it and pink it” to sell to women. Now companies are investing both thought and creativity into female-focused street style. Check out how Nike is leading the way when it comes to women’s streetwear and the latest gender-neutral clothing trends.

Fast Fashion Reigned in the 2010s. But Will It Last Into the 2020s?

The 2010s blew by, and the world of fashion production matched its speed. The traditional retail apparel supply chain was flipped on its head, reeling in the wake of the Forever 21-Zara-H&M-Asos machine. Not only did these retailers shape consumer expectations related to fast and free shipping, they birthed the industry’s newest monster. In this new retail world, with a single click, consumers can receive a polyester replica of a celebrities’ outfit shipped the next day.

But, the benefits of accessibility, affordability and easy buying have resulted in a slew of negative consequences. Because of the modern world’s quantity-over-quality standard, the fashion and garment industry are on notice for their negative environmental impact and unsustainable business practices. Read more to see what fashion consumerism will – and should – do differently in the new decade.

Budweiser Resurrects Classic ‘Whassup’ Ad on Instagram Stories


In honor of its 20th anniversary, Budweiser resurrected one of its most iconic ad campaigns to date. Many remember the “Whassup?” commercial that become a cultural phenomenon in the 1990s, but Budweiser is eager to get younger generations familiar with the famous catchphrase.

The campaign has a simple goal – to use Instagram stories to get users to “create the world’s longest chain of people saying ‘Whassup.’” The story will be a fun mix of user generated tagged videos and will feature celebrities and popular athletes. See the complete Marketing Dive story here.

Get Paid to Drive the Wienermobile Across the U.S.

Not one to shy away from a good old-fashioned marketing stunt, Oscar Mayer is on a search for the next brand ambassador to drive its iconic Wienermobile around the United States for a year. Finding the perfect applicant is serious business, and the brand is putting significant energy into finding the “top dog” for the job. The company is looking for a brand ambassador who is a not only outgoing and enthusiastic but also a college graduate.

The job description requires more than putting pedal to metal. The lucky hire will make his or her way across the U.S. and is tasked with making media appearances, leading store sampling, and popping up at various events, all while documenting their journey on social media. Sound like your dream job? Learn more here.

How the First-Ever BravoCon Engaged 10,000 Pop Culture Superfans


Even if you are not a fan of the Bravo television channel, there is little doubt that you have at least heard of its shows. The network boasts many of pop culture’s most treasured successes, including the Real Housewives, Top Chef, Project Runway, and the associated spinoffs (there are more of them than you can imagine).

The channel has a dedicated and enthusiastic fanbase, so it came as no surprise to insiders that the first ever BravoCon sold out in minutes. The convention featured appearances by more than 100 “BravoLebs” who were found on panels, showing up at VIP meet and greets, and hosting show-inspired photo ops.

Other convention highlights included Top Chef-inspired foods as well as cocktails from the saucy Vanderpump Rules cast. Fans had nothing but positive things to say about the event and are already counting down the days until the reboot.

How to Keep Your Cool, No Matter What

Whether you are managing a company or a household, giving in to the stresses of life is easier than we’d all like to admit. As obstacles continue to pile up and we gradually lose our cool, we often understand in retrospect that keeping it together would have been a more favorable alternative. But there is hope.

The author of an article describes how his years of dogsledding (you read that right) have given him the wisdom to stay cool and collected in many areas of life. He explains that, throughout years of sled mishaps and obstacles, things haven’t gotten easier, he’s just gotten wiser. He stopped seeing problems as crisis and accepted them as a part of the journey. And although most of us will never find ourselves navigating a blizzard towed by 14 huskies, we can all benefit from learning how to keep our cool – no matter what.

How to Boost Experiential Marketing Campaigns with Content

Experiential marketing can no doubt boost company growth in more ways than one. However, to boost the investment, brands need a strong content marketing strategy in place. Content should be planned before, during and after the event.

Business.com lists ways content can drive awareness and nurture guests throughout a well-crafted experience. From encouraging user generated content to making an experiential event shareable, incentivizing content share can be effective if done in the right way. See the rest of the tips here.

Want to learn more about our event staff and services? Or just want to talk shop? Contact us!


Experiential Marketing Activations: The Best and the Worst of 2019 (Elevate Connect)

Designing a brand activation that gives consumers an unforgettable experience and drives the bottom line is no easy task. Recently, AdAge pulled together a list of the best, as well as the worst, experiential activations of the past year. A few envy-worthy designs that stood out include the viral Taco Bell Hotel, wherein the brand reimagined an entire Palm Springs hotel in its image, from the pool floats to the bathrobes. Guests had plenty of activities to choose from, including Taco-inspired manicures and hot sauce yoga. The activation helped put experiential hospitality on the map, bringing brand activation to a new level and leaving others to play catch up.

Read more about other 2019 activations that made headlines, including the Cheetos House of Flamin’ Haute and Amazon’s Maisel Day. And learn how even the biggest brands, like Mercedes Benz and Instagram, can miss the experiential mark.

2020 Will Be the Year Streetwear Embraces Women

Historically, the streetwear world has skewed male. But, according to Glossy, 2020 is the year that women will dominate. As streetwear becomes increasingly mainstream, more female celebrity and influencer collaborations are predicted to be on the horizon.

When it comes to gender diversity, the longstanding idea was to take a men’s design and “shrink it and pink it” to sell to women. Now companies are investing both thought and creativity into female-focused street style. Check out how Nike is leading the way when it comes to women’s streetwear and the latest gender-neutral clothing trends.

Fast Fashion Reigned in the 2010s. But Will It Last Into the 2020s?

The 2010s blew by, and the world of fashion production matched its speed. The traditional retail apparel supply chain was flipped on its head, reeling in the wake of the Forever 21-Zara-H&M-Asos machine. Not only did these retailers shape consumer expectations related to fast and free shipping, they birthed the industry’s newest monster. In this new retail world, with a single click, consumers can receive a polyester replica of a celebrities’ outfit shipped the next day.

But, the benefits of accessibility, affordability and easy buying have resulted in a slew of negative consequences. Because of the modern world’s quantity-over-quality standard, the fashion and garment industry are on notice for their negative environmental impact and unsustainable business practices. Read more to see what fashion consumerism will – and should – do differently in the new decade.

Budweiser Resurrects Classic ‘Whassup’ Ad on Instagram Stories


In honor of its 20th anniversary, Budweiser resurrected one of its most iconic ad campaigns to date. Many remember the “Whassup?” commercial that become a cultural phenomenon in the 1990s, but Budweiser is eager to get younger generations familiar with the famous catchphrase.

The campaign has a simple goal – to use Instagram stories to get users to “create the world’s longest chain of people saying ‘Whassup.’” The story will be a fun mix of user generated tagged videos and will feature celebrities and popular athletes. See the complete Marketing Dive story here.

Get Paid to Drive the Wienermobile Across the U.S.

Not one to shy away from a good old-fashioned marketing stunt, Oscar Mayer is on a search for the next brand ambassador to drive its iconic Wienermobile around the United States for a year. Finding the perfect applicant is serious business, and the brand is putting significant energy into finding the “top dog” for the job. The company is looking for a brand ambassador who is a not only outgoing and enthusiastic but also a college graduate.

The job description requires more than putting pedal to metal. The lucky hire will make his or her way across the U.S. and is tasked with making media appearances, leading store sampling, and popping up at various events, all while documenting their journey on social media. Sound like your dream job? Learn more here.

How the First-Ever BravoCon Engaged 10,000 Pop Culture Superfans


Even if you are not a fan of the Bravo television channel, there is little doubt that you have at least heard of its shows. The network boasts many of pop culture’s most treasured successes, including the Real Housewives, Top Chef, Project Runway, and the associated spinoffs (there are more of them than you can imagine).

The channel has a dedicated and enthusiastic fanbase, so it came as no surprise to insiders that the first ever BravoCon sold out in minutes. The convention featured appearances by more than 100 “BravoLebs” who were found on panels, showing up at VIP meet and greets, and hosting show-inspired photo ops.

Other convention highlights included Top Chef-inspired foods as well as cocktails from the saucy Vanderpump Rules cast. Fans had nothing but positive things to say about the event and are already counting down the days until the reboot.

How to Keep Your Cool, No Matter What

Whether you are managing a company or a household, giving in to the stresses of life is easier than we’d all like to admit. As obstacles continue to pile up and we gradually lose our cool, we often understand in retrospect that keeping it together would have been a more favorable alternative. But there is hope.

The author of an article describes how his years of dogsledding (you read that right) have given him the wisdom to stay cool and collected in many areas of life. He explains that, throughout years of sled mishaps and obstacles, things haven’t gotten easier, he’s just gotten wiser. He stopped seeing problems as crisis and accepted them as a part of the journey. And although most of us will never find ourselves navigating a blizzard towed by 14 huskies, we can all benefit from learning how to keep our cool – no matter what.

How to Boost Experiential Marketing Campaigns with Content

Experiential marketing can no doubt boost company growth in more ways than one. However, to boost the investment, brands need a strong content marketing strategy in place. Content should be planned before, during and after the event.

Business.com lists ways content can drive awareness and nurture guests throughout a well-crafted experience. From encouraging user generated content to making an experiential event shareable, incentivizing content share can be effective if done in the right way. See the rest of the tips here.

Want to learn more about our event staff and services? Or just want to talk shop? Contact us!


Experiential Marketing Activations: The Best and the Worst of 2019 (Elevate Connect)

Designing a brand activation that gives consumers an unforgettable experience and drives the bottom line is no easy task. Recently, AdAge pulled together a list of the best, as well as the worst, experiential activations of the past year. A few envy-worthy designs that stood out include the viral Taco Bell Hotel, wherein the brand reimagined an entire Palm Springs hotel in its image, from the pool floats to the bathrobes. Guests had plenty of activities to choose from, including Taco-inspired manicures and hot sauce yoga. The activation helped put experiential hospitality on the map, bringing brand activation to a new level and leaving others to play catch up.

Read more about other 2019 activations that made headlines, including the Cheetos House of Flamin’ Haute and Amazon’s Maisel Day. And learn how even the biggest brands, like Mercedes Benz and Instagram, can miss the experiential mark.

2020 Will Be the Year Streetwear Embraces Women

Historically, the streetwear world has skewed male. But, according to Glossy, 2020 is the year that women will dominate. As streetwear becomes increasingly mainstream, more female celebrity and influencer collaborations are predicted to be on the horizon.

When it comes to gender diversity, the longstanding idea was to take a men’s design and “shrink it and pink it” to sell to women. Now companies are investing both thought and creativity into female-focused street style. Check out how Nike is leading the way when it comes to women’s streetwear and the latest gender-neutral clothing trends.

Fast Fashion Reigned in the 2010s. But Will It Last Into the 2020s?

The 2010s blew by, and the world of fashion production matched its speed. The traditional retail apparel supply chain was flipped on its head, reeling in the wake of the Forever 21-Zara-H&M-Asos machine. Not only did these retailers shape consumer expectations related to fast and free shipping, they birthed the industry’s newest monster. In this new retail world, with a single click, consumers can receive a polyester replica of a celebrities’ outfit shipped the next day.

But, the benefits of accessibility, affordability and easy buying have resulted in a slew of negative consequences. Because of the modern world’s quantity-over-quality standard, the fashion and garment industry are on notice for their negative environmental impact and unsustainable business practices. Read more to see what fashion consumerism will – and should – do differently in the new decade.

Budweiser Resurrects Classic ‘Whassup’ Ad on Instagram Stories


In honor of its 20th anniversary, Budweiser resurrected one of its most iconic ad campaigns to date. Many remember the “Whassup?” commercial that become a cultural phenomenon in the 1990s, but Budweiser is eager to get younger generations familiar with the famous catchphrase.

The campaign has a simple goal – to use Instagram stories to get users to “create the world’s longest chain of people saying ‘Whassup.’” The story will be a fun mix of user generated tagged videos and will feature celebrities and popular athletes. See the complete Marketing Dive story here.

Get Paid to Drive the Wienermobile Across the U.S.

Not one to shy away from a good old-fashioned marketing stunt, Oscar Mayer is on a search for the next brand ambassador to drive its iconic Wienermobile around the United States for a year. Finding the perfect applicant is serious business, and the brand is putting significant energy into finding the “top dog” for the job. The company is looking for a brand ambassador who is a not only outgoing and enthusiastic but also a college graduate.

The job description requires more than putting pedal to metal. The lucky hire will make his or her way across the U.S. and is tasked with making media appearances, leading store sampling, and popping up at various events, all while documenting their journey on social media. Sound like your dream job? Learn more here.

How the First-Ever BravoCon Engaged 10,000 Pop Culture Superfans


Even if you are not a fan of the Bravo television channel, there is little doubt that you have at least heard of its shows. The network boasts many of pop culture’s most treasured successes, including the Real Housewives, Top Chef, Project Runway, and the associated spinoffs (there are more of them than you can imagine).

The channel has a dedicated and enthusiastic fanbase, so it came as no surprise to insiders that the first ever BravoCon sold out in minutes. The convention featured appearances by more than 100 “BravoLebs” who were found on panels, showing up at VIP meet and greets, and hosting show-inspired photo ops.

Other convention highlights included Top Chef-inspired foods as well as cocktails from the saucy Vanderpump Rules cast. Fans had nothing but positive things to say about the event and are already counting down the days until the reboot.

How to Keep Your Cool, No Matter What

Whether you are managing a company or a household, giving in to the stresses of life is easier than we’d all like to admit. As obstacles continue to pile up and we gradually lose our cool, we often understand in retrospect that keeping it together would have been a more favorable alternative. But there is hope.

The author of an article describes how his years of dogsledding (you read that right) have given him the wisdom to stay cool and collected in many areas of life. He explains that, throughout years of sled mishaps and obstacles, things haven’t gotten easier, he’s just gotten wiser. He stopped seeing problems as crisis and accepted them as a part of the journey. And although most of us will never find ourselves navigating a blizzard towed by 14 huskies, we can all benefit from learning how to keep our cool – no matter what.

How to Boost Experiential Marketing Campaigns with Content

Experiential marketing can no doubt boost company growth in more ways than one. However, to boost the investment, brands need a strong content marketing strategy in place. Content should be planned before, during and after the event.

Business.com lists ways content can drive awareness and nurture guests throughout a well-crafted experience. From encouraging user generated content to making an experiential event shareable, incentivizing content share can be effective if done in the right way. See the rest of the tips here.

Want to learn more about our event staff and services? Or just want to talk shop? Contact us!


Experiential Marketing Activations: The Best and the Worst of 2019 (Elevate Connect)

Designing a brand activation that gives consumers an unforgettable experience and drives the bottom line is no easy task. Recently, AdAge pulled together a list of the best, as well as the worst, experiential activations of the past year. A few envy-worthy designs that stood out include the viral Taco Bell Hotel, wherein the brand reimagined an entire Palm Springs hotel in its image, from the pool floats to the bathrobes. Guests had plenty of activities to choose from, including Taco-inspired manicures and hot sauce yoga. The activation helped put experiential hospitality on the map, bringing brand activation to a new level and leaving others to play catch up.

Read more about other 2019 activations that made headlines, including the Cheetos House of Flamin’ Haute and Amazon’s Maisel Day. And learn how even the biggest brands, like Mercedes Benz and Instagram, can miss the experiential mark.

2020 Will Be the Year Streetwear Embraces Women

Historically, the streetwear world has skewed male. But, according to Glossy, 2020 is the year that women will dominate. As streetwear becomes increasingly mainstream, more female celebrity and influencer collaborations are predicted to be on the horizon.

When it comes to gender diversity, the longstanding idea was to take a men’s design and “shrink it and pink it” to sell to women. Now companies are investing both thought and creativity into female-focused street style. Check out how Nike is leading the way when it comes to women’s streetwear and the latest gender-neutral clothing trends.

Fast Fashion Reigned in the 2010s. But Will It Last Into the 2020s?

The 2010s blew by, and the world of fashion production matched its speed. The traditional retail apparel supply chain was flipped on its head, reeling in the wake of the Forever 21-Zara-H&M-Asos machine. Not only did these retailers shape consumer expectations related to fast and free shipping, they birthed the industry’s newest monster. In this new retail world, with a single click, consumers can receive a polyester replica of a celebrities’ outfit shipped the next day.

But, the benefits of accessibility, affordability and easy buying have resulted in a slew of negative consequences. Because of the modern world’s quantity-over-quality standard, the fashion and garment industry are on notice for their negative environmental impact and unsustainable business practices. Read more to see what fashion consumerism will – and should – do differently in the new decade.

Budweiser Resurrects Classic ‘Whassup’ Ad on Instagram Stories


In honor of its 20th anniversary, Budweiser resurrected one of its most iconic ad campaigns to date. Many remember the “Whassup?” commercial that become a cultural phenomenon in the 1990s, but Budweiser is eager to get younger generations familiar with the famous catchphrase.

The campaign has a simple goal – to use Instagram stories to get users to “create the world’s longest chain of people saying ‘Whassup.’” The story will be a fun mix of user generated tagged videos and will feature celebrities and popular athletes. See the complete Marketing Dive story here.

Get Paid to Drive the Wienermobile Across the U.S.

Not one to shy away from a good old-fashioned marketing stunt, Oscar Mayer is on a search for the next brand ambassador to drive its iconic Wienermobile around the United States for a year. Finding the perfect applicant is serious business, and the brand is putting significant energy into finding the “top dog” for the job. The company is looking for a brand ambassador who is a not only outgoing and enthusiastic but also a college graduate.

The job description requires more than putting pedal to metal. The lucky hire will make his or her way across the U.S. and is tasked with making media appearances, leading store sampling, and popping up at various events, all while documenting their journey on social media. Sound like your dream job? Learn more here.

How the First-Ever BravoCon Engaged 10,000 Pop Culture Superfans


Even if you are not a fan of the Bravo television channel, there is little doubt that you have at least heard of its shows. The network boasts many of pop culture’s most treasured successes, including the Real Housewives, Top Chef, Project Runway, and the associated spinoffs (there are more of them than you can imagine).

The channel has a dedicated and enthusiastic fanbase, so it came as no surprise to insiders that the first ever BravoCon sold out in minutes. The convention featured appearances by more than 100 “BravoLebs” who were found on panels, showing up at VIP meet and greets, and hosting show-inspired photo ops.

Other convention highlights included Top Chef-inspired foods as well as cocktails from the saucy Vanderpump Rules cast. Fans had nothing but positive things to say about the event and are already counting down the days until the reboot.

How to Keep Your Cool, No Matter What

Whether you are managing a company or a household, giving in to the stresses of life is easier than we’d all like to admit. As obstacles continue to pile up and we gradually lose our cool, we often understand in retrospect that keeping it together would have been a more favorable alternative. But there is hope.

The author of an article describes how his years of dogsledding (you read that right) have given him the wisdom to stay cool and collected in many areas of life. He explains that, throughout years of sled mishaps and obstacles, things haven’t gotten easier, he’s just gotten wiser. He stopped seeing problems as crisis and accepted them as a part of the journey. And although most of us will never find ourselves navigating a blizzard towed by 14 huskies, we can all benefit from learning how to keep our cool – no matter what.

How to Boost Experiential Marketing Campaigns with Content

Experiential marketing can no doubt boost company growth in more ways than one. However, to boost the investment, brands need a strong content marketing strategy in place. Content should be planned before, during and after the event.

Business.com lists ways content can drive awareness and nurture guests throughout a well-crafted experience. From encouraging user generated content to making an experiential event shareable, incentivizing content share can be effective if done in the right way. See the rest of the tips here.

Want to learn more about our event staff and services? Or just want to talk shop? Contact us!


Kyk die video: budweiser wassup commercial (Mei 2022).